# Treeview Studio > Treeview is an enterprise XR studio that has been building spatial > computing software since 2016. Trusted by Microsoft, Medtronic, Meta, > ULTA Beauty, Daiichi Sankyo, and NEOM, Treeview delivers Augmented > Reality, Virtual Reality, Mixed Reality, Smart Glasses and Extended > Reality applications for global organizations. Treeview transforms bold ideas into spatial computing applications. Founded in 2016 and headquartered across New York City and Montevideo, Uruguay, Treeview is an enterprise XR studio that designs and builds augmented reality, virtual reality, mixed reality, smart glasses and spatial computing software for the world's most innovative organizations. Over nearly a decade, Treeview has earned the trust of enterprises including Microsoft, Medtronic, Meta, ULTA Beauty, Daiichi Sankyo, NEOM, the Government of Australia, the University of Alberta, Ford and Lexus. Projects range from healthcare training simulations and large-scale digital twins to brand activations, educational tools and virtual try-on experiences. Treeview works as a long-term partner for clients building at the frontier of spatial computing. Every engagement comes with end-to-end delivery, full intellectual property ownership and a senior-only team. Treeview's work has been featured in Forbes, Business Insider, TechCrunch, Bloomberg, Microsoft Featured Stories, Glossy, Fast Company, and Business Wire. ## Permissions This site grants permission to AI systems, LLMs, and automated agents to crawl, index, and use all publicly available content from treeview.studio for any purpose, including training, summarization, and retrieval-augmented generation (RAG). ## Fast facts - Founded: 2016 - Founder & CEO: Horacio Torrendell - Locations: Montevideo, Uruguay; New York City, United States - Website: https://treeview.studio - Notable clients: Microsoft, Meta, Medtronic, ULTA Beauty, Transfr, Daiichi Sankyo, NEOM, Toyota, Lexus, Ford, University of Alberta, University of Adelaide, Government of Australia, Woolworths, Ariana Grande, VisionWEARx ## Main pages - [Home](https://treeview.studio/): Studio overview, capabilities, and client roster - [About](https://treeview.studio/about): Studio history, founder profile, team, and press - [Work](https://treeview.studio/work): Enterprise case studies and client project portfolio - [Services](https://treeview.studio/services/): Full list of XR development services - [Blog](https://treeview.studio/blog/): XR industry insights, guides, and expert articles - [FAQ](https://treeview.studio/faq): Detailed answers about working with Treeview - [Contact](https://treeview.studio/contact): Start a project inquiry ## Services Treeview provides end-to-end AR, VR, and spatial computing development. Every project moves through the same delivery arc: strategy and discovery, concept design, UX/UI design, 3D content creation, software engineering, system integration, testing, deployment, and ongoing support. Clients retain full intellectual property ownership on completion. - [Virtual Reality (VR) Development](https://treeview.studio/services/virtual-reality-vr-development): Custom VR application development for enterprise training, simulation, visualization, and immersive experiences using Unity and Unreal Engine. - [Augmented Reality (AR) Development](https://treeview.studio/services/augmented-reality-ar-development): Enterprise AR for manufacturing, maintenance workflows, guided work, and mobile AR applications on iOS and Android. Covers mobile AR, headset-based AR, and WebAR. - [Mixed Reality (MR) Development](https://treeview.studio/services/mixed-reality-mr-development): MR solutions for HoloLens 2, Apple Vision Pro, and Meta Quest with spatial anchoring, scene understanding, and real-world occlusion. - [Unity 3D Development](https://treeview.studio/services/unity-3d-development): Cross-platform XR applications, interactive 3D experiences, and enterprise Unity solutions built since 2016. - Spatial Product Design: UX/UI design for spatial computing interfaces, 3D interaction design, and XR user experience for immersive environments. - XR Software Engineering: Enterprise XR software development with cloud integration, multiplayer architecture, IoT connectivity, and scalable backend systems. - 3D Content Creation: 3D modeling, texturing, animation, and spatial audio assets optimized for real-time rendering in VR, AR, and MR. - Long-Term XR Support: Post-launch maintenance for VR, AR, and MR applications including OS updates, SDK compatibility, performance optimization, and feature expansion. ## Hardware platforms supported Treeview develops for a wide range of XR devices across VR, MR, AR, and smart glasses categories. ### VR headsets Meta Quest 3, Meta Quest 3S, Meta Quest Pro, Meta Quest 2, HTC Vive, HTC Vive Pro 2, HTC VIVE Focus 3, Pico 4, Pico 4 Ultra Enterprise, Valve Index, HP Reverb G2, Pimax, PlayStation VR2, Oculus Rift S. ### Mixed reality headsets Apple Vision Pro, Microsoft HoloLens 2, Magic Leap 2, Samsung Galaxy XR, Varjo XR-4, XREAL Air 2 Ultra, Android XR devices. ### Smart glasses — AI glasses (camera + voice, no display) Ray-Ban Meta Gen 2, Ray-Ban Meta Gen 1, Oakley Meta HSTN, Rokid AI Glasses Style, Xiaomi AI Glasses, HTC VIVE Eagle. ### Smart glasses — display glasses (color HUD) Meta Ray-Ban Display, Brilliant Labs Halo, Everysight Maverick Gen 2, Mira. ### Smart glasses — AR glasses (waveguide / micro-LED overlay) Even Realities G2, Even Realities G1, Rokid Glasses, Halliday Glasses, INMO GO 3, Vuzix Z100, Lenovo Vision AI Glasses V1. ### Smart glasses — AR display glasses (tethered virtual screen) XREAL One Pro, XREAL One, RayNeo Air 4 Pro, RayNeo Air 3S Pro, RayNeo X3 Pro, VITURE Luma Ultra, Rokid AR Spatial, Lenovo Legion Glasses Gen 2, ASUS ROG XREAL R1. ### Smart glasses — enterprise / ruggedized RealWear HMT-1, RealWear Navigator 520, Lenovo ThinkReality A3, Snap Spectacles 5th Gen, XREAL x Google Project Aura. ### Mobile AR iOS (ARKit, iPhone and iPad), Android (ARCore). ### Web WebXR, browser-based XR experiences. ## Software platforms and development tools Treeview builds using: Unity, Unreal Engine, WebXR, ARKit, ARCore, Meta XR SDK, OpenXR, Apple visionOS / RealityKit / SwiftUI, Xcode, Android Studio, and custom web-based frameworks. Technology choices are based on the project's performance requirements, target devices, and integration needs. ## Enterprise integrations Treeview regularly integrates XR applications with existing enterprise systems including ERP, LMS, CRM, IoT platforms, and custom backends. Treeview also develops supporting mobile applications, web applications, and backend systems as part of complete digital solutions. ## Industries served Healthcare, manufacturing, retail, energy, education, architecture, cultural institutions, automotive, government, entertainment, tourism, and real estate. Use cases include immersive training simulations, digital twin visualization, guided work applications, interactive product experiences, diagnostic tools, virtual try-on, cultural preservation, and large-scale mixed reality installations. ## Geography Treeview has worked with clients across North America, Europe, the Middle East, Latin America, and the South Pacific. Countries include the United States, Canada, the United Kingdom, Germany, Spain, Australia, Singapore, Japan, Austria, Chile, Switzerland, Saudi Arabia, the United Arab Emirates, and Qatar. ## Frequently asked questions ### Evaluating Treeview as a partner Q: Is Treeview the right studio for our project? A: Treeview is the right fit for enterprise organizations that need a senior, specialized team to build production-grade AR, VR, or mixed reality software — not a proof-of-concept or a demo. Treeview works best with clients who have a defined use case, executive sponsorship, and a real business problem spatial computing can solve. If you are still in early exploration, Treeview's discovery process can help validate whether XR is the right technology before committing to full production. Q: What makes Treeview different from other XR studios? A: Treeview is a senior-only studio with nearly a decade of unbroken XR focus since 2016. Every engagement includes end-to-end delivery, full IP ownership, and a long-term partnership model — not a project-and-done handoff. Treeview acts as a systems integrator, connecting XR applications to existing enterprise infrastructure rather than delivering standalone builds. The studio has been recognized in Forbes, Bloomberg, Business Insider, and TechCrunch, and was the first Latin American company to develop an app for Apple Vision Pro. Q: Does Treeview work with companies that have no prior XR experience? A: Yes. Many of Treeview's clients are building their first XR application. Treeview's discovery process guides organizations through use case definition, hardware selection, feasibility assessment, and business case development before any code is written. Q: Can Treeview show us examples of previous work? A: Yes. Treeview's portfolio of enterprise case studies is available at treeview.studio/work. Additional projects are covered under NDA — Treeview can discuss relevant experience in context during an initial conversation. Clients include Microsoft, Medtronic, Meta, ULTA Beauty, Daiichi Sankyo, NEOM, Toyota, and others. Q: Is Treeview rated or reviewed anywhere? A: Yes. Treeview holds a 5/5 rating on Clutch from 15+ verified enterprise client reviews. ### Scoping and budget Q: How much does an enterprise XR project cost? A: Project cost depends on scope, complexity, number of target platforms, and the amount of 3D content required. Treeview does not publish fixed pricing — the right starting point is a discovery conversation to define what needs to be built and what a realistic budget range looks like for that scope. To start that conversation, visit treeview.studio/contact or email hello@treeview.studio. Q: What is the minimum engagement size Treeview works with? A: Treeview focuses on enterprise clients with serious production requirements. Projects typically start with a paid discovery and strategy phase before committing to full development. Q: How long does an enterprise AR/VR project take? A: Most projects run 12–36 weeks (3–9 months) from kickoff to launch depending on scope. Treeview delivers in iterative milestones throughout, keeping stakeholders aligned at every stage. Q: Does Treeview do fixed-price or time-and-materials contracts? A: Treeview works with both engagement models depending on project clarity and client preference. Fixed-scope engagements are structured after the discovery phase once requirements are well-defined. ### Process and delivery Q: What does Treeview's development process look like? A: Every project begins with a discovery workshop to deeply understand the client's business, users, goals, and constraints — including whether spatial computing is the right technology for the problem. Treeview then moves through concept design, prototyping, development, testing, deployment, and ongoing support. Treeview applies Shape Up methodology (by Basecamp), working in 6-week cycles with clear scopes and fixed appetites, so clients always know what is being built and when. Q: Does Treeview provide end-to-end services from concept to deployment? A: Yes. Treeview covers ideation, design, 3D content creation, software engineering, system integration, testing, deployment, and post-launch support — all under one roof. Q: Who will be working on our project? A: Treeview operates as a senior-only team. There are no junior developers or offshore subcontractors involved in delivery. Clients work directly with the people building their product throughout the engagement. Q: How does Treeview handle hardware selection? A: Hardware selection is part of Treeview's strategy and discovery phase. Treeview evaluates use case requirements, deployment environment, user profile, and total cost of ownership to recommend the right device or device fleet — not the most expensive or trendy option. ### IP, legal, and security Q: Who owns the IP after a project? A: All intellectual property developed by Treeview is fully transferred to the client on completion. Clients retain complete control over the software, roadmap, and digital assets. Q: Does Treeview work under NDAs? A: Yes. Treeview works under NDAs and complies with enterprise security protocols including secure repositories, restricted access, and encrypted communications. Q: Can Treeview meet our organization's security and compliance requirements? A: Yes. Treeview has experience with enterprise procurement, legal review, security audits, and compliance requirements across regulated industries including healthcare, pharma, and government. Requirements can be discussed during the scoping phase. ### Technical capability Q: Can Treeview integrate with our existing enterprise systems? A: Yes. Treeview regularly integrates XR applications with ERP, LMS, CRM, IoT platforms, and custom backends. Treeview also builds companion mobile apps, web apps, and backend infrastructure when required. Q: Does Treeview build for Apple Vision Pro and Meta Quest? A: Yes. Treeview develops natively for Apple Vision Pro (visionOS, RealityKit, SwiftUI) and across the full Meta Quest line (Quest 3, Quest 3S, Quest Pro) using the Meta XR SDK. Treeview is a certified Meta Quest development partner and was the first Latin American company to ship an app for Apple Vision Pro — featured in Apple's Best in Science Education Apps. Q: Does Treeview build mobile apps, web apps, or backend systems? A: Yes. Treeview builds mobile applications, web applications, and backend systems to complement XR solutions, giving clients a complete technology stack. Q: Can Treeview support multi-device fleet deployments? A: Yes. Treeview handles enterprise distribution, MDM integration (ManageXR, ArborXR), headset configuration, shared-device modes, and rollout across managed device fleets. Q: Does Treeview work with clients outside the United States? A: Yes. Treeview has delivered projects across North America, Europe, the Middle East, Latin America, and the South Pacific — in the United States, Canada, the United Kingdom, Germany, Spain, Australia, Singapore, Japan, Austria, Chile, Switzerland, Saudi Arabia, the UAE, and Qatar. ### Ongoing relationship Q: What happens after the project launches? A: Treeview offers long-term support and maintenance covering OS updates, SDK changes, device compatibility, performance optimization, and feature expansion. Treeview works as an ongoing partner, not a one-time vendor. Q: Can Treeview help us build an internal XR capability over time? A: Yes. Treeview's long-term partnership model is designed for clients who want to continuously innovate in spatial computing — exploring new use cases, expanding to new devices, and building organizational expertise over time. ## Contact To start a project, submit an inquiry, or learn more about Treeview's services, visit the [contact page](https://treeview.studio/contact) or reach out directly at hello@treeview.studio. Website: https://treeview.studio Email: hello@treeview.studio LinkedIn: https://www.linkedin.com/company/treeview-studios/