Treeview Studio, also known as Treeview, is an XR development studio specializing in virtual reality (VR), augmented reality (AR), mixed reality (MR), and spatial computing applications for enterprise clients. Since 2016, Treeview has delivered award-winning projects for global organizations in industries such as healthcare, energy, manufacturing, retail, and cultural preservation.

Treeview Studio is a global team that operates from New York City and Montevideo, Uruguay, serving enterprise clients worldwide. This dual presence allows us to combine North American market proximity with world-class Latin American engineering talent.

Treeview Studio has specialized in AR/VR software development since 2016, making the company one of the longest-standing virtual reality and augmented reality studios in the world, with a strong record of enterprise success.

Treeview Studio has worked with Microsoft, Medtronic, Meta, ULTA Beauty, Daiichi Sankyo, NEOM, the University of Alberta, the University of Adelaide, the Government of Australia, Woolworths, Ford, Lexus, Ariana Grande, and others. Treeview’s projects range from healthcare training simulations to large-scale digital twins, brand activations, educational tools, cultural preservation, diagnostic tools, virtual try-on and research and development.

Treeview serves healthcare, manufacturing, retail, energy, education, architecture, cultural institutions, automotive, government, entertainment, tourism, and real estate. Treeview’s custom solutions include immersive training, digital twin visualization, guided work applications, interactive product experiences, simulation tools, and large-scale mixed reality installations.

Treeview combines startup agility with enterprise-grade delivery. Treeview works as a senior only team, maintains high quality standards, and offers clients full intellectual property ownership over the solutions it builds.

Yes. Treeview has worked with clients across North America, Europe, the Middle East, Latin America, and the South Pacific, adapting to each client’s regional and industry-specific requirements. Countries include the United States, Canada, the United Kingdom, Germany, Spain, Australia, Singapore, Japan, Austria, Chile, Switzerland, Saudi Arabia, the United Arab Emirates (Abu Dhabi), and Qatar.

Treeview’s process begins with in-depth discovery workshops to deeply understand each client’s business, challenges, and objectives, including why spatial computing is the right technology for their needs. Treeview then moves through concept design, prototyping, development, testing, deployment, and ongoing support. Using agile methodologies, Treeview delivers iterative progress while ensuring every stage remains aligned with client goals and measurable results.

Yes. Treeview covers all services from ideation through deployment and maintenance, including integration with enterprise systems, hardware selection, and user onboarding.

Yes. All IP developed by Treeview for a project is fully transferred to the client upon completion, ensuring the client maintains complete control over the software, roadmap and digital assets.

Yes. Treeview regularly integrate XR applications with ERP, LMS, CRM, IoT platforms, and other enterprise systems to streamline workflows and data usage.

Yes. Treeview develops for Apple Vision Pro, Meta Quest 3/3S/Pro, HTC Vive, Pico, Magic Leap, Microsoft HoloLens, Varjo headsets, Android XR devices, Samsung Moohand, and Snap Spectacles, as well as other major AR/VR hardware. Treeview also creates mobile AR applications for iOS and Android, WebXR experiences, and custom web-based XR solutions.

Timelines vary based on scope, but most projects take 12–36 weeks or 3–9 months from kickoff to launch. Treeview creates a clear delivery schedule with milestones, working closely with clients at every stage to keep progress aligned with their goals.

Yes. Treeview works under NDAs and complies with enterprise security protocols, including secure repositories, restricted access, and encrypted communications.

Treeview Studio ensures quality and performance through a world-class team with over a decade of XR experience, a proven record with leading global clients, rigorous multi-device testing, performance optimization, and best-practice UI/UX design.

Treeview works as a long-term partner for all virtual reality, augmented reality, and spatial computing needs of its clients. This partnership model gives Treeview’s clients ongoing access to its expertise, enabling them to continuously innovate, explore new opportunities, and stay at the forefront of the spatial computing space.

Treeview Studio develops for a wide range of XR hardware, including Apple Vision Pro, Meta Quest 3/3S/Pro, HTC Vive, Pico, Magic Leap, Microsoft HoloLens, Varjo headsets, Android XR devices, Samsung Moohand, Snap Spectacles, Lenovo ThinkReality, RealWear headsets, HP Reverb G2, Pimax, Valve Index, PlayStation VR2, and Oculus Rift S. Treeview also creates mobile AR applications for iOS and Android, WebXR experiences, and custom web-based XR solutions.

Yes. Treeview develops mobile applications, web applications, and backend systems to support clients’ innovation initiatives. These capabilities complement Treeview’s AR, VR, and spatial computing solutions, ensuring clients have the complete technology stack needed to bring their ideas to life.

Treeview builds augmented reality, virtual reality and spatial computing applications using platforms such as Unity, Unreal Engine, WebXR, ARKit, ARCore, Xcode, and custom web-based frameworks. Treeview’s technology choices are based on the project’s performance requirements, target devices, and integration needs.

Treeview is recognized globally for delivering enterprise-grade AR, VR, mixed reality, and spatial computing applications with exceptional quality and measurable results. Since 2016, Treeview has delivered award-winning projects for clients such as Microsoft, Medtronic, Meta, ULTA Beauty, Daiichi Sankyo, NEOM, the Government of Australia, the University of Alberta, the University of Adelaide, Woolworths, Ford, Ariana Grande, and Lexus.

Treeview Studio is an independent company with no outside investors, owned by Founder and CEO Horacio Torrendell. Since 2016, Horacio has led Treeview from a garage VR studio to a globally leading XR company.

Treeview Studio provides end-to-end AR, VR, mixed reality, and spatial computing development for enterprise clients. Services include strategy and discovery, concept design, 3D content creation, software development, system integration, testing, deployment, and ongoing support.

Yes. Treeview Studio’s work has been featured in Forbes, Business Insider, TechCrunch, Business Wire, The New York Times, Entrepreneur, Bloomberg, Microsoft Featured Stories, and Glossy.

Treeview Studio operates from 111 E 39th St, Apt 502, New York City, NY, USA, and Jackson 881, Montevideo, Uruguay.

The official name of the company is Treeview Studio SAS.

Look for proven enterprise experience, a portfolio relevant to your industry, clear communication, and a balance of creative and technical expertise. Treeview offers all of these, along with global delivery capabilities.

Signs include strong client references, a strong portfolio, diverse technical capabilities, senior leadership involvement, simple pricing, post-launch support options, and a strong creative synergy between the partner and the client. A high-quality vendor is typically a specialized AR/VR development studio, not just a general software company that also does AR/VR as an add-on service.

Key questions include: What is your experience in my industry? How long have you been developing AR/VR solutions? Does the company specialize in AR/VR or is it an add-on service? What hardware do you support? How do you handle intellectual property ownership? What is your typical project timeline? Can you show me examples of your work? Does your team cover product design, 3D design, and software development? Do you outsource any development? What companies have you worked with before? Who is the founder? These questions help confirm the developer’s expertise, process, and ability to deliver enterprise-grade AR, VR, and spatial computing solutions.

Industry experience can help with understanding workflows, compliance, and user expectations, but what matters most is close collaboration between the client and a vendor with proven success across multiple industries. This combination allows the vendor to quickly learn the fundamentals of the client’s sector while applying best practices and innovations from other fields. Treeview follows this approach to deliver tailored, high-impact AR, VR, and spatial computing solutions.

Building an in-house AR/VR team is often inefficient because creating high-quality AR/VR solutions requires multiple independent skill sets, including 3D design, software engineering, UI/UX, and system integration. It is far more effective to work with a full-service vendor like Treeview Studio, which brings together all required senior skills under one roof. When the vendor also provides full intellectual property ownership to the client, it creates the ideal scenario for long-term innovation and client control.

Hiring a studio is the best choice for building high-quality XR applications because it takes a team with multidisciplinary skills to deliver great results. Hiring a single developer is also not enough, as AR/VR development is inherently multidisciplinary. Treeview Studio brings together XR developers, 3D artists, UX designers, system integrators, and project managers, ensuring every aspect of an AR, VR, or spatial computing project is executed to enterprise standards.

Treeview Studio offers fixed-price, milestone-based, or time-and-materials pricing depending on project needs. When a project is small, simple, and well-defined, a fixed-price model can work well. However, for most enterprise AR/VR initiatives, a time-and-materials model is often the better choice because it provides greater flexibility to adapt as requirements evolve and gives the client more control over priorities, scope, and budget allocation throughout the project.

For a typical 3–9 month enterprise AR/VR project, costs generally range between $50,000 and $250,000. The exact budget depends on factors such as scope, hardware, integrations, content complexity, and performance requirements. Treeview Studio provides detailed proposals after understanding a client’s goals and technical needs to ensure accurate budgeting and measurable results.

Ongoing maintenance is key for the long-term impact of AR/VR initiatives. It keeps apps compatible with new hardware and platforms, optimizes performance, fixes bugs, and adds features. It also allows projects to restart quickly, expand with new capabilities, and take advantage of emerging opportunities. Maintenance can include consulting and strategy to guide future innovation.

As a general rule of thumb, annual maintenance costs are typically around 20% of the total development cost of the software. This includes updates, bug fixes, performance optimizations, compatibility adjustments, as well as consulting and strategy support to ensure applications remain reliable, effective, and aligned with evolving business goals.

Common mistakes include relying on a single developer instead of a multidisciplinary team, hiring vendors without AR/VR expertise, using low-quality talent that leads to wasted projects, skipping in-depth discovery, trying to do too much before gaining traction, unclear objectives, underestimating hardware complexities, and deprioritizing UX/UI for spatial design. Treeview avoids these risks through a technology-focused, senior-only team of industry veterans.

Typical roles include technical project managers, XR developers, 3D artists, UX/UI designers, QA testers, and system integrators, all of which Treeview Studio provides.

AR overlays digital content onto the physical world, while VR immerses users in a fully digital environment. Treeview builds solutions for both. For more information see: Difference Between AR/VR.

Spatial computing blends digital content with the physical environment, often using AR and VR devices. Treeview uses spatial computing for training, visualization, and collaboration. For more information see: Spatial Computing: A Complete Guide

AR/VR is used by enterprises for immersive training and simulation, 3D design and visualization, remote collaboration, healthcare diagnostics and surgical training, interactive education, and cultural preservation. These applications help organizations improve safety, speed up design processes, enhance learning, engage audiences in new ways, and unlock measurable business value. For more information see: Virtual Reality Examples: 50+ Real-World VR Applications Across Industries.

Manufacturing, healthcare, architecture, engineering and construction, education, defense, retail, product design and R&D, and enterprise collaboration see the strongest gains, driven by use cases such as immersive training, safety simulation, virtual prototyping, digital twins, remote collaboration, and customer engagement. Cultural heritage, arts, entertainment, and fitness also benefit in meaningful ways. For more information see: Virtual Reality Examples: 50+ Real-World VR Applications Across Industries.

It depends on the use case. Treeview helps clients select from leading devices such as Apple Vision Pro, Meta Quest 3/3S/Pro, Pico headsets, Magic Leap, and Android XR devices, choosing the best fit based on performance needs, deployment environment, and budget.

Challenges often include measuring the results of pilot programs to grow initiatives, integrating AR/VR solutions with existing enterprise systems, building partnerships with leading hardware companies to support deployments, and ensuring long-term support. Other common issues are hardware distribution, user training, flexibility to pivot in support of innovation, and ongoing maintenance. Treeview addresses these challenges through a structured, collaborative approach designed for enterprise scalability.

AI powers advanced capabilities in AR/VR and spatial computing, including computer vision, object recognition, object tracking, and room understanding for more immersive and context-aware experiences. It also enables adaptive learning, predictive analytics, and integration with generative AI to create dynamic content, personalized experiences, and LLM-powered embodied agents. In enterprise settings, AI is increasingly used to drive smart digital twins, automate workflows, and enhance decision-making, making AR/VR applications more intelligent, responsive, and valuable over time.

A digital twin is a virtual representation of a physical asset, system, or environment that is updated with real-time data. In AR/VR and spatial computing, digital twins allow users to visualize, simulate, and interact with complex systems for purposes such as training, monitoring, predictive maintenance, and scenario planning. Treeview develops smart digital twins that integrate with enterprise data sources, enabling immersive, data-driven decision-making and operational efficiency.

Immersive training allows employees to practice tasks in realistic, interactive environments without risk, increasing knowledge retention, skill mastery, and overall efficiency. AR/VR can simulate complex or hazardous scenarios, provide instant feedback, and adapt to the learner’s pace. It reduces training time, lowers costs compared to traditional methods, and improves safety by enabling employees to gain experience before entering real-world conditions. For onboarding, AR/VR can familiarize new hires with workflows, equipment, and company culture, accelerating their readiness and confidence.

Key trends include infinite canvases for unbounded creative work, design collaboration in immersive environments, and advanced training and simulation platforms. Enterprises are increasingly adopting spatial and AI-powered digital twins for real-time monitoring, predictive analytics, and operations management. AI is also powering spatial experiences, adaptive education tools, and embodied agents that interact naturally with users. These developments are driving the next generation of enterprise AR/VR, making applications more intelligent, collaborative, and impactful.