Ariana Grande’s R.E.M. Beauty Experience
Set in an outer-space dreamscape, the experience allows customers to interact with various beauty products. The experience showcases new ways of connecting with brands through immersive and emotional storytelling, deepening brand-customer engagement.
Ulta Beauty introduced new immersive experiences that allowed customers to explore and interact with beauty products in innovative ways.
By offering customers immersive ways to explore and interact with products, these initiatives enhanced product education, deepened brand connection, and drove foot traffic to key Ulta Beauty locations. They also positioned Ulta Beauty as a digital innovation leader, opening the door for future spatial integrations across its retail ecosystem.
